said 1 year, 2 months ago:
@alexandrabriggs thank you for posting the article. I agree 1000% with @russellallert QR codes will have a very short lifespan in the US too. Since Facebook is cracking down on using FB functionalities as means to participate in giveaways/campaigns, I would say that apps are among the Most important from that list. Ads… ehh… I’ve tried multiple avenues, and still haven’t found them to be more efficient then the ‘world of mouth’ traveling around by using apps.
One of the most important things, that ironically wasn’t listed there is Content. I say this over and over again, but Content IS king. Generating consistent content that is high in virality, combined with the right use of apps, will be your asset. Local content & use of keywords of course can also add to the pot, and measuring is vital. Use your insights!
Hope this helps you,
~ Alexandra Potora