Facebook Self Serve Ad Platform….. (7 posts)

Topic tags: Advertising, targeting
  • Profile picture of
    Adventurer
    Mandy B Collins said
    7 months, 3 weeks ago:

    Hi Guys,

    I have been using the tool where advertisers can search for basic targeting criteria, within the Advertise on Facebook Section. I am having a real problem with the workplace section. I am entering companies that I know are listed as employers on FB, (Likeable Media and Social Media Examiner being two) but if they are not on the automatic generated list that appears as you type, when I press enter, it disappears. Any suggestions?

    Thanks in advance for assisting this newbie :/

    Mandy xx

    @mandybcollins | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    7 months, 2 weeks ago:

    These companies are probably too small to be listed as an Employer in the targeting section, @mandybcollins –Social Media Examiner only employs a handful of people.  Likeable is larger but still may be too small.  You are probably wanting to target people who Like those two Pages rather than people who work there, is that right?  
    I was able to add Social Media Examiner and Likeable Media as a Precise interest in the Precise Interests area and then it will target the people who Like those Pages which is a good strategy to use when you are cross-promoting and know their audience might be interested in your product.  Hope that helps!

    @andrea-vahl | # | Top
  • Profile picture of
    Adventurer
    Mandy B Collins said
    7 months, 2 weeks ago:

    Hi @andrea-vahl, and thank you so much for the reply.

    What I am testing is nanotargeting. I am currently reading LIkeable Social Media by Dave Kerpen, and he says that he played around with the search criteria in the Facebook Ad Platform after a conversation on this, and took out an ad for a ’31 year old, married, female, employees of Likeable Media, living in New York’ and that the ad had a target audience of 1.  He basically took out an ad to send a very sweet message to his wife, cute huh :) I have tried to do a similar exercise, playing with his criteria, to see if I can achieve the same result and am coming up blank on the workplace box.  I have tried to target one of my colleagues and can get down to 20 matches, but thats as far as I can go without this box accepting the information I am entering :( I have entered his ‘works at’ exactly to the letter. If you have Dave’s book, its chapter 2, pages 25/26 where he describes this.

    On the subject of ‘likes’ I have another question. I have been playing around with this with personal development. Tony Robbins, Jim Rohn, Jack Canfield etc all come up with #. But a motivational speaker that I follow JosephMcClendon doesn’t, even though his page has over 4,000 likes and his personal page is maxed out. Do you know what needs to happen in order for him to be listed? Does he just not have enough likes yet?

    Thanks for the guidance Andrea, it’s very much appreciated :)

    Mandy x

     

     

    @mandybcollins | # | Top
  • Profile picture of
    Explorer
    Courtney at RRI said
    7 months, 2 weeks ago:

    Hey Mandy! When it comes to determining audiences for ads, the number isn’t precipitated on the number of likes a page has–if that were the case, Tony Robbins (who is listed as having an audience of 1.3 million) would actually have far less (the page itself only has ~510,000.) Facebook, IIRC, uses profile content to determine those numbers, so they would need to actually mention Joseph McClendon as an interest–and they should, because he’s an awesome speaker. :)

    @courtney_rri | # | Top
  • Profile picture of
    Adventurer
    Mandy B Collins said
    7 months, 2 weeks ago:

    Hi @courtney_rri Thanks for the input.  Ahhhh, that makes sense on the interests side of things.  I did not realise this, but am guessing that there has to be a tipping point for him to show up??  And yes, he is a awesome speaker :)   I am going to see him talk in Marbella on 12-14th of this month, (exciting stuff) Have you seen him speak live?  This will be my 4th time :)

    Mandy x

    @mandybcollins | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    7 months, 2 weeks ago:

    Great answer, @courtney_rri – And I’m not sure at what point the terms in Interests do show up for the Pages @mandybcollins  Because I couldn’t select pages that had 4000 Likes but could select pages that had over 10,000.  I didn’t test the exact threshold.

    @andrea-vahl | # | Top
  • Profile picture of
    Adventurer
    Mandy B Collins said
    7 months, 2 weeks ago:

    Thanks @andrea-vahl I will have a play around and report back with my findings ;)

    @mandybcollins | # | Top

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