I think I have asked this before but now its getting frustrating.

Whenever I post on my Facebook Page, The reach is almost always the same between 22 – 33 %

Why oh Why is it not more, are only this percentage of my likes using facebook regularly.

Thanks

John

@johnpristine  @annfurnivall While the Facebook reach metric is important i think its important for businesses to realise that this isn’t the be all and end all with regards to getting your content seen. I’ve always been sceptical about this metric as Facebook has introduced this as a key metric the same time its Reach generator/promoted posts have been released. 

To help increase engagement there’s a few key things you can do : 

1. Include photos/videos in atleast 80% of your posts as these are optimised for the newsfeed with the majority of your fans interacting with your posts through the newsfeed and stand out to your fans visually. 
2. Change your cover image on a regular basis to help keep your content fresh and up to date 
3. “Pin Content” to the top of your page. This can be a giveaway/competition or a piece of really engaging content you would like to promote. 
4. “Highlight content” . This process is different to “pinning” as highlighting allows you to expand the size of the post to take up the width of the screen and works best with photos/video helping to create a more visually appealing presence for your fans 
5. Monitor insights – This is key to helping increase your reach. By looking into your insights it is important to analyse who your key demographic and where they are from. Taking this information you should determine the times that these users are most active online and post your updates accordingly. To help determine your Engagement rate : Divide people talking about this by the number of fans

@johnpristine I agree with what everyone else has been posting but want to add that it can help to vary the timing of your posts as well as the days. I have found I reach more people at certain times than others. It is worth trying and watching.

Common sense would make you think that If a person “Likes” my page then they want to see my posts, it begs the questions, is the % based on people who have interacted with my post ?

Anyhoo!!  I will change the timing and structure of my posts and see what happens.

Thanks All

John

Thanks all, Im probably getting too excited about running the competition and expecting lots of shares and entries and the Likes to start to rocket,

Slowly… Slowly … Catchy…Monkey..

I contacted a few Friends directly and asked them to enter and share , one thought by sharing the post about the competition was all I wanted but I need them to share the link after entering and they did now so its working fine.

Im running it for 2 weeks will see if I can get a few Twitter followers to share the page and see if that helps.

I will keep this post informed, so far 4 entries and 2 Shares.

Thanks

John