Hi All - I wanted to share with you a cool technique you can use to get more information about your newsletter subscribers (or target them specifically in Facebook Ads!)

I wrote an article on it here:  http://www.socialmediaexaminer.com/facebook-power-editor/  and you use the Power Editor to upload your list of subscribers.  I would probably recommend that you have a little larger list if you do this because a lot of the names fall off the list when they don’t match Facebook logins.  And I would also say that the Facebook Power Editor is not my favorite tool to use.  But the good thing is that once you have the list uploaded, you don’t have to use the Power Editor.  

Hope that is helpful to some people!