Alan Martin said
1 year, 3 months ago: Thanks Mike, much appreciated!!
I woud be really interested in your input into the discussion thread I started a day or so ago called ‘Monetising Social Media’. Having recently read your book (great work by the way) you have converted me to the ethos of content marketing but in my discussion thread I am talking about I perceive to be a more aggressive (not to say that this is wrong!) move in the other direction and would love to hear your views on this issue.