I have been working with Facebook the past months and also find it very frustrating. You can have the most intriguing photos and info you want, but that won’t cause people to ‘engage’ with you or your page – at least that is what I have found. Me, my own next step will be to find someone who is good at interacting with others on Facebook. I myself am crap at interacting on Facebook. Strategy, design, and statistics, I can do with no effort. But to hold someone’s attention on Facebook through the quippy type dialogue – that is not my forte.

In conclusion, Facebook is more than good information and photos – in order to engage you have to be one on one with your audience. They like interaction.

Hi Teagan, I am rather new to gaining more engagement to my page, and so far this is what I’ve discovered.

#1 – Michael is right, you do need to read the insights, find out what people are liking the most, and use those as your starting examples or blocks of what your future posts, pictures, etc. can be.

I like to treat this like it is a module or coordinates that you navigate from.

#2 – The more you show your personality coming through your posts – status, photos, videos, etc. people will begin to see you and that’s when you start seeing positive results. You always want to output positive in order to receive positive results.

#3 – Be versatile. No one likes things being repeated over and over, you always need new ways to express yourself in new ways and what you’re doing.

#4 – Don’t overkill it. Treat your special giveaways, entertainment, etc. as if you were hiding the gold and you’re only giving away a piece at a time. Doing in doses, like 1 every few days will generate excitement and people will start thinking, “I wonder what’s next.”

That’s the best I can give you right now, b/c as I said I’m still learning, and this is what I’ve discovered thus far.

Hope this helps!

@DianeBianchi – Thank you. I just liked your page and the article you shared about small business owners, I would love any advice or suggestions you have for me about growing my business.

I took a really quick look at your last posts. It looks like your offers are designed for the “local” market. Is your FB audience all local? If not, that is where you need to start. You need to build a local community. Maybe FB is not the best channel to reach out to your target audience. I have no idea, just my thoughts from a very distant view.  :)

@teags24 I apologize if this was already suggested and I just happened to miss it.

My suggestion would be to spark some conversation via a giveaway. It would be like a jolt, a wave you can start riding. You can use a site like woobox where less than $30 gets you access to their full suite of apps and insights, and give something small like a $25 gift card but that can generate more movement. You can set up things like ‘Share (or tweet) for double-entry’. Things like that give users more incentives to participate. Once that motion starts happening, you can take advantage of the information you have from your insights and what others have suggested here, and have a stronger reach.

Another idea for you would be to put together a quick eBook that can be downloaded off your site via ‘viral lock’. Nothing overly time consuming, expensive or super fancy looking. Just a good juicy title, and quality content. Feature some workout and nutrition tips for example, and make it available for download for free, if user performs a social action, like Sharing your page with their friends.

Stuff like that serves as an ongoing platform for all your other endeavors.
Hope this helps,

Alexandra

Hi Teagan, this is the same problem that my clients face. What we did was to identify the time intervals where audience are most actively engaging with content. We break these data down into audience who comments on photo, status, link, video, etc and out of these – those who express positive, negative or neutral sentiments. With all these data, you will be able to post content on time where it matters most to audience. It is a pretty complex process but it works pretty well. You can use this tool to automate the entire process: http://www.pageviral.com