said 5 months, 2 weeks ago:
You should define the following:
Location: resorts and hotels where?Audience: look at tourism statistics from that location and define your target marketWIIFM principle: What’s in it for me? As a user, what will you be offering me to become a fan and follow your updates frequently? This will basicaly define your content strategy.
About content:Go for visual content. Become a hotels and resort reviewer, but an honest one. If a hotel is complete sh** be sure you are telling that to your followers. They will appreciate it and you will gain their trust.
Post AMAZING photographs of the surrounding area. From time to time, ask for your audience to share their own photographs from their vacations on that destination. They will do it!
From time to time, ask your audience to invite their friends to become fans. Do not ABUSE! And be thankfull.
Build relationships with restaurant owners and small hotels first. When you have some people into your page, they will be positive about making a contest or something similar for you to expand the page reach even more.
At first you need to test.But always try to define your goals upfront. And be consistent or they won’t come back.
Hope this tips help you improve that page.