said 5 months, 1 week ago:
I can only answer part of what you’re asking – that is the promoting posts.
You may have noticed that you’re getting less interaction and exposure on your brand pages. Facebook has changed the rules over what appears in the news feed, and if people aren’t clicking, commenting, sharing or interacting on your posts then it appears less frequently in their newsfeed.
The promoted post works on a fee basis. You pay to promote your posts and it guarantees that everyone of your subscribers will see your posts. They’ll probably also get an alert.
Get onto it right now because it’s still in a testing phase and it appears to be producing viral results well beyond that of what you used to get from the 100% exposure, before they introduced the algorithm.