said 6 months ago:
Thanks for the mention. I want to briefly point out something about influencers and maybe hear what others have to say about it, whether agree or not with me.
Influencers can be both from your existing fans base on Facebook and people with certain authority/recognition/popularity on your niche market.
In both cases you need to be actively looking for those influencers. In your fan base could be users that are always active interacting, commenting, sharing your photos. Those are deeply engaged with your brand and it could be of great value for you to reward them from time to time and work closely with them since they are an avenue to bring more people in. They will be happy to recommend you. A complementary method to evaluate this for me is using a Top Fans app that ranks fans according to how active they are.
On the other hand, a personality on your niche market is also important since it could turn to be a valuable brand association that benefits your brand in exposition and also reputation. Once you find him/her, create a proposal for them to build a partnership. It could be having him/her on a Q&A video, a trip with the expert, a series of posts from the expert on your blog or directly on Facebook. Many things. Evaluate what can work better for you.
Well, I hope this help you and many others.