said 1 year ago:
I find that the posts where I have the most interaction are the most odd things I post. I generally try and keep posts related to my company to about 5 – 7 times a month, maybe 10 at most. People think that stuff is boring, and I respect that, and don’t want to risk alienating people who have taken the time to become a fan.
What people like is things that are actually interesting to read. You work for a non-profit. Scour the Internet for new news articles that are relevant to your field, or maybe articles highlighting some projects people have done in your same industry. Post some events around town.
On slow days where I know I have to post something to keep momentum rolling, but I can’t think of anything, I may even do a link to a “This day in history” type Web site just listing all the interesting things that happened on that day (history.com) is a great one. Or a list of famous historical figures born on that day.
I also post questions that I, myself, have had, relative to my industry. I don’t want to reveal my sites or my industry here, but let’s say I sold vegetables. Instead of just posting photos of my vegetables for sale every day, I may post something like, “Ever wonder why your body doesn’t digest corn?” Then post a quick synopsis of the answer, with a link to a science site that explains it. These types of questions get the most interaction for me — people love them, share them, and comment on them.
If it is a rainy day, I may post a link to fun rainy day activities to do with your kids.
This is how to work the social sphere. No one wants to read about your company every day. They want to read fun and interesting things that engage them.