Facebook Insights Not Reporting Referring Traffic (2 posts)

Topic tags: Insights, insights not reporting traffic, insights not working, insights wrong
  • Profile picture of
    Adventurer
    Michael Newman said
    1 year, 2 months ago:

    I have clients who are running banner ads on other sites driving people to Facebook.  The ad performance from the third party sites shows good traffic to Facebook yet Insights is missing most of this traffic.  I know Facebook is making changes to make Insights real time.  This is a terrible way to implement the change by not reporting traffic at all because I am analyzing the effectiveness of these sites to deliver.  Have other people seen Insights grossly under report referring site traffic in the last month?

    @fuelthevibe | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    1 year, 2 months ago:

    That’s frustrating, @fuelthevibe!  I haven’t done true experiments on this to know how accurate the referring traffic has been overall.  I find the Insights to be spotty in their reporting – sometimes you will see big dips that can’t be explained.  It’s hard if you are trying to rely on them for reporting!   So I don’t have any magic answer unfortunately.

    @andrea-vahl | # | Top

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