Facebook Insights -breaking down the numbers of ”People Talking about This” (3 posts)

Topic tags: calculation, confused, daily, data, Facebook, Insights, not adding up, numbers, people talking about this, report
  • Megan Nohelty
    Adventurer
    Megan Nohelty said
    1 year, 3 months ago:

    On Facebook Insights for a business page you are able to export the data of likes, engagement etc. for any range of dates. 

    When you export the data and open the excel spreadsheet : the first 3 columns are (besides the date): Daily People Talking About This; Weekly People Talking about This; and 28 days people talking about this.

    I can’t seem to figure out the difference between the 3. When I multiply the first column of numbers  by 7 (to get what I think would represent a weekly figure) the calculated figure it is much smaller than the number in the weekly column. The same with Weekly number to 28 days column. I can’t get the math to work out.

    I am just trying to see what my total “People talking about this” for a month is so I can share that data with my company. I feel like the Weekly and 28 day numbers are incorrect and generally I resort to the daily number, although much lower. I would hate to pretend I am producing a much higher engagement level than I am. 

    My Question is – does anyone know how to interpret this data and am i correct that it doesn’t add up, or what am I missing? Are all columns exactly how they read? 

    Any help would be greatly appreciated!
    Thanks,
    Megan : ) 

    @megannohelty | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    1 year, 3 months ago:

    @megannohelty You are correct in reading that.  The Talking About this number that shows on your Page sidebar is a weekly rolling total of all the people who have interacted with your page by Liking posts, commenting, posting on your wall (point #4 of this blog post I wrote on Social Media Examiner:  http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/)

    So the 28 day column is the sum of all the interactions.  You aren’t inflating this number by reporting that as the figure.  Just make sure they know how the Talking About This number differs from the one you report, the one you report which is a sum of all the weeks.  

    It doesn’t work well to multiply since it’s a rolling total.  Hope that helps!  

    @andrea-vahl | # | Top
  • Megan Nohelty
    Adventurer
    Megan Nohelty said
    1 year, 3 months ago:

    @andrea-vahl

    Great ! Thank you so much for your help! : ) 

    @megannohelty | # | Top

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