said 8 months ago:
One of the key areas I see small business struggle with is that 50-500 fan segment.
Many find it pretty easy to get 40 or 50 likes from their friends, family, associates etc but often they are not interested in the business other than to support their friend or relative.
Then everything stops and nothing happens and 2 months later the page hasn’t been updated in 3 weeks and we have lost another small business to social media!
My question is, what do you suggest in this situation and what’s the best way to fly through this difficult segment of likes?
One issue i see is that they may have a base of 50 fans to build on but that number in reality is more likely 0-10 as the majority just don’t care beyond liking it and helping a relative / friend out so often tactics using those 50 will fail badly as they aren’t really there!
So do you go straight to fb ads from here or can you please recommend some other techniques to get going for real!