said 8 months, 1 week ago:
Hi @lydiamediavilla, you do not have a metric that makes a distinction between fans and non fans as far as engagement is concerned (clicks, likes, shares, comments). However, there is one metric that makes a distinction between fans and non fans, it is the reach metric. You have three levels: - the “direct” reach among fans only (only available through the API, unfortunately); – - the “direct” reach among fans and non fans (called “organic reach”), will count reach through the newsfeed and visits to the page for anyone, fan or non fan, viewing the content directly, not because a friend has shared it,- the “indirect” reach among non fans only (called “viral” reach) will count reach through the newsfeed for anyone who has viewed the content because of a friend liking, commenting or sharing (“storytelling”).
One thing you could do is to measure the percentage of overall people engaged with a piece of content and apply that percentage to the number of people reached through the “viral reach”. That is just an estimate but will give you an idea. However, I suspect that with 419 fans, that number will not be significant.