Social Media Examiner | Facebook Guest Expert: Brian Carter discussing Facebook Advertising | Topic Replies http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/feed/ Facebook Guest Expert: Brian Carter discussing Facebook Advertising - Forum Topic in the Group Facebook Wed, 22 May 2013 23:41:08 +0000 http://buddypress.org/?v=1.5.5 en http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41196<![CDATA[Aji Mathew replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41196 Tue, 11 Sep 2012 17:48:56 +0000 Aji Mathew replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Is there a way to target AND in interest for Facebook targeting?
Facebook Ads has worked amazingly for us for
Products that are needed but the ones people don't search like T-Shirts, Pre-School education etcB2B […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41190<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41190 Tue, 11 Sep 2012 16:25:43 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Great questions- 
1. My preference is to export to excel and use sorting and filtering to look at them.
2. The ideal for tracking would be to tag the ads, send them into a CRM and track those people through the sale […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41062<![CDATA[Bibi Raven replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41062 Sun, 09 Sep 2012 13:43:09 +0000 Bibi Raven replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook I have started with facebook ads and its working pretty good! In a month time FB became our nr. 1 traffic source, and the online conversion is surprisingly high! But it is also doing my head in....too much […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41007<![CDATA[James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41007 Sat, 08 Sep 2012 00:07:58 +0000 James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook I hear you. :/

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41003<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-41003 Fri, 07 Sep 2012 23:00:05 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook James, Facebook is pretty buggy on the whole, because they encourage all their engineers to make changes live. That's one reason for a lot of temporary bugs. I personally don't mind and think that unreliability […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40981<![CDATA[James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40981 Fri, 07 Sep 2012 15:48:37 +0000 James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook @andrea-vahl Hmm, it must be a strange bug if you guys don't have an answer...lol. It's odd because the post still goes out and people are still claiming it more or less at the same rate as other offers that I […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40979<![CDATA[Andrea Vahl replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40979 Fri, 07 Sep 2012 15:45:00 +0000 Andrea Vahl replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook That is strange, @jamesalonso - I haven't posted an offer in a couple weeks and I haven't seen that. 
We don't post offers at SME because we aren't categorized as a local business.  I've changed some of my […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40922<![CDATA[James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40922 Fri, 07 Sep 2012 01:27:14 +0000 James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Yes, I am referring to the offers specified in the help page you linked to. I'm not referring to a promoted post. The error shows up once I click "post" on the offer. I've received great response for my […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40921<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40921 Fri, 07 Sep 2012 01:11:55 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook James, you're welcome! I haven't seen it- but I don't post Facebook Offers, and that's a separate thing (as in these: 
https://www.facebook.com/help/offers). 
Or do you mean using an ad or promoted post to […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40920<![CDATA[James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40920 Fri, 07 Sep 2012 01:09:18 +0000 James Alonso replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Hi, @briancarter. Thank you for all your help so far. Recently, I have gotten this error message when posting an offer on Facebook: "There was a problem boosting your post". Have you seen this before? I see the […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40902<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40902 Thu, 06 Sep 2012 18:34:42 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook
First, to avoid confusion- we're going to be talking about CPC and CPM bidding here, which is different from the *actual* CPC or CPM of your ads.

Heather, my answer to that has changed over time and also depends […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40901<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40901 Thu, 06 Sep 2012 18:25:32 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook
Ronan, 
My first question there is always: are you continually creating new content in the ads? Most FB ads will stop performing well after a certain point. So it could just be that ad fatigue syndrome and you need […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40896<![CDATA[Ronan Joyce replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40896 Thu, 06 Sep 2012 18:01:32 +0000 Ronan Joyce replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Hi brian, Has the suggested price per click increased recently (Since share prices went down) I manage about 20 clients Facebook Advertising campaigns here in Ireland, and in the last couple of weeks every one of […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40892<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40892 Thu, 06 Sep 2012 17:01:57 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Heather, usually I use the ads manager, but when I need to create a lot of new ads manually, I use power editor.
DaDa, what countries are you targeting? Are you using the ads manager interface? And if not, if […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40890<![CDATA[DaDa Rocks! replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40890 Thu, 06 Sep 2012 16:56:27 +0000 DaDa Rocks! replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook WHY the heck are my promoted page posts getting likes from people on the other side of the globe... as a local business facebook page - shouldnt facebook promote my LOCAL business to the LOCAL community... last I […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40878<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40878 Thu, 06 Sep 2012 15:01:13 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Often when you get affordable fans from ads, it's by targeting something they already like and connecting your brand to that interest. Chances are your prospects are more complicated than just one interest, so […]

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40863<![CDATA[chris replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40863 Thu, 06 Sep 2012 13:01:46 +0000 chris replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook We are using FB ads to increase "likes" with some success. What would be your recommendation for obtaining likes from ads, (run many different versions or stick to a couple)?

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40846<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40846 Thu, 06 Sep 2012 05:48:20 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Great question, and awesome answer: it depends.
If you haven't tried AdWords keywords that indicate buying intent for your product or service, e.g. "buy trek mountain bike", you should do that. If your CPC and […]
]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40838<![CDATA[Geoffrey Gordon replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40838 Thu, 06 Sep 2012 04:10:59 +0000 Geoffrey Gordon replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook @briancarter I have a simple question... is it better to invest in google adwords or facebook ads and why?

]]> http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40822<![CDATA[Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook]]>http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/facebook-guest-expert-brian-carter-discussing-facebook-advertising/#post-40822 Wed, 05 Sep 2012 23:44:20 +0000 Brian replied to the forum topic Facebook Guest Expert: Brian Carter discussing Facebook Advertising in the club Facebook Cost per click goes down if you choose less competitive targeting, or get a higher clickthrough rate or both. So you want to test multiple ways to target your prospects, and multiple creatives (images and […]

]]>