said 9 months, 1 week ago:
I have started with facebook ads and its working pretty good! In a month time FB became our nr. 1 traffic source, and the online conversion is surprisingly high!
But it is also doing my head in….too much data…I have 13 target countries right now and am testing multiple ads per country and business unit. Eventually it will be more countries….a LOT more.
This is what I am measuring every week. facebook side: period, campaign, ad, ctr, impressions, clicks, cpc, cpm, spent. Site side: visits, number of pages visited, time visited, % new visitors, % bounce, conversion rate, target value per visit, skype requests, completed sales, email request, call-me-back request, lease transaction
Two questions:1. Is there a article or ebook or tool with a good structure for creating & monitoring and evaluating ads? I have a lot of target groups in different countries, and it starting to take too much of my time. Because they are all different, it seems that i can not have one measure for succes. I basically have to judge every ad seperately on different metrics. Also, we haven an offline sales team, so for instance if at google analytics there is no conversion but people visit a lot of pages, I cant delete that ad, because it might have led to sales by phone or shop.2. Should I also look at unique CTR instead of just CTR? (please say no )