said 8 months, 3 weeks ago:
Great question, Michelle. With topics that are a little “less than exciting” it can be a struggle to engage your audience on any platform!
One suggestion I have for you is to mix things up. Each day I would post something entertaining (and a little off topic) but still in the range of your niche. For example, if your business is car insurance, I might ask the question, “What was your very first car?” and then post a photo of an retro cool car that will spark nostalgia to grab attention.
Or I might post something like “What’s your favorite song that you can’t resist singing in the car when it comes on the radio?” – just fun posts like that.
Or a “Did you know?” kind of post with some driving or car related entertaining trivia. Just to keep things fun.
And then each day I would also post something of value to your customers – tips to keep their insurance rates down, a quick tip to remember if they are ever in a car accident, etc.
Your goal, if you are in car insurance, is to stay on the radar of your existing fans and to engage with them enough that the friends of fans will see those posts and remember you next time they shop for car insurance. You might not have a site that your customers jump on every single day, but that’s not necessary for you to be successful on FB. Again, the goal is to stay top of mind when the time comes that you are needed!
Hope that helps!