I was wondering if anyone here has had success launching a new business/brand with Facebook. I’d love to hear your stories!

I have been working with a new women’s clothing brand and right now we’re only using Facebook, blogging, email marketing and fashion trade shows. They are a wholesale brand so they don’t do any sales directly to the consumer, but they still want to use Facebook to connect with consumers so they can create demand for their clothing. We’ve been using Facebook for about 6 months now and we’re up to almost 1,000 fans (thanks to highly targeted Facebook ads). But there is very low reach and low engagement (except for when I promote a post we do get more engagement, which makes me think our content is decent). When I search for the brand name, no one is taking about it on Twitter, Pinterest, Facebook, etc. Unfortunately it’s just not having the impact I was hoping for. 

In addition to your stories, if you could answer this: how have you turned people into more than just fans, people who actually care about your brand? 

Hi @andrea-vahl, thank you for your response!

You’re right with the whole Macy’s analogy. It would be nice if we could somehow connect with the people who have actually purchased one of their items in the past, but if no one is talking about the brand it’s pretty difficult to find them. 
Here is the content plan I’ve been going with:
1x a week a “look” image that showcases one of our pieces alongside other young contemporary fashion brands to highlights a trend (i.e. http://on.fb.me/12aCMLj) or style inspiration/how-to’s (it varies week to week)
1x a week our mailer that goes out to all our sellers
1x a week either question that is usually associated with a snapshot of the clothing or just a snapshot of the clothing to highlight the quality/style
1x a week a DIY lifestyle feature from our own blog 
Here is a link: https://www.facebook.com/Luv4Anouka
Thank you in advance for any recommendations. I know I’m dealing with a difficult situation!