said 2 months, 3 weeks ago:
I was wondering if anyone here has had success launching a new business/brand with Facebook. I’d love to hear your stories!
I have been working with a new women’s clothing brand and right now we’re only using Facebook, blogging, email marketing and fashion trade shows. They are a wholesale brand so they don’t do any sales directly to the consumer, but they still want to use Facebook to connect with consumers so they can create demand for their clothing. We’ve been using Facebook for about 6 months now and we’re up to almost 1,000 fans (thanks to highly targeted Facebook ads). But there is very low reach and low engagement (except for when I promote a post we do get more engagement, which makes me think our content is decent). When I search for the brand name, no one is taking about it on Twitter, Pinterest, Facebook, etc. Unfortunately it’s just not having the impact I was hoping for.
In addition to your stories, if you could answer this: how have you turned people into more than just fans, people who actually care about your brand?