@roryramsden Hi Rory

There is nothing new here. Fans hardly ever visit pages after the initial visit (and even then, they can Like your page without ever visiting it!)

You could argue two cases here – 1. That Businesses aren’t doing enough to attract people back to their pages, and 2. People don’t like visiting pages.

I think it is a bit of both. I don’t visit a business’s page very often at all – I just like reading their posts. And that is where business owner’s need to spend most of their time: crafting amazing and interesting posts.

But to get people to your pages for any reason you can try a couple of things:

• Run competitions or apps that force people to visit your page (or at least one page-tab);

• And to use Facebook ads to drive people to a certain page.

Hope that helps!

Russell Allert

@davidwalizer We’re using a fan-gated tab for one of the competitions that we’re running exclusively for our Facebook fans.

To be honest, we haven’t had the best results with it, but it’s mostly because we haven’t done the best job promoting the competition. I think as long as you do a good job getting the word out and encourage people who are not your existing fans to visit the page, you’ll be happy with the results.