said 1 year, 4 months ago:
@roryramsden Hi Rory
There is nothing new here. Fans hardly ever visit pages after the initial visit (and even then, they can Like your page without ever visiting it!)
You could argue two cases here – 1. That Businesses aren’t doing enough to attract people back to their pages, and 2. People don’t like visiting pages.
I think it is a bit of both. I don’t visit a business’s page very often at all – I just like reading their posts. And that is where business owner’s need to spend most of their time: crafting amazing and interesting posts.
But to get people to your pages for any reason you can try a couple of things:
- Run competitions or apps that force people to visit your page (or at least one page-tab);
- And to use Facebook ads to drive people to a certain page.
To be successful with the above you need to create a really good reason for people to visit your page – either a great prize or steller content that helps or entertains.
Hope that helps!