I’ve been studying the salient content characteristics of posts made by 9 universities on their respect official Facebook fan pages for four months. I know what I’m seeing in the academic world, but I wonder what is working for you.

Do picture, text or video posts work the best? Why do you think that is? Text that is in included in a graphic, for me, falls under the picture category.

Also, do Call-to-Action posts receive more engagement than benign posts? 

Do you usually place a link in your posts?

Thanks,Diantha

@dianthaleavitt Hi Diantha

Here is my list. It is best to use a mix of post types to keep people interested.

Short, easily answered questions
Images relevant to your business
Short text posts (no more than 3 lines)
Relevant links (not too many likes or comments but great click-throughs)
Inspirational quotes (text as an image)

But have a look at this blog post as well on building engagement.

Cheers,
Russ