said 8 months, 1 week ago:
I am in Jon’s Group on FB.. and he seems like a smart guy. But for me personally and others in my niche who drive a lot of traffic (or did) to our sites with facebook, I simply can not agree.
My facebook click throughs have dropped a SIGNIFICANT amount.. probably 60% from August (which was a high month) and at least 40% from months prior and Sept (Sept was about a 20% drop).
My FB mobile has dropped since 0ct 3 about 90% from Sept and around 150-200% from months prior.
The sad thing is that I do get good engagement.. but it doesn’t much matter anymore.. even with lots of likes and some comments FB is still blocking the posts. It takes 100′s of likes to even maybe hit 20% (which is impossible for most of my kinds of posts) .. and I have seen some in my Niche get 1000′s and still FB barely shows over 30%..
We have found a slight work around that FB will show posts to 5-10 times as many people if the post contains no links or photo (which is counter what most gurus say works for engagement) and then put the link in the 1st comment. I get tons of engagement and lots of view.. but people are lazy and don’t click the link. Plus I can’t schedule anything because I need to be there each time to insert the link. So it is give or take..
I am now scrambling to change my strategy for traffic (not that I wasn’t doing that stuff before but there are only so many hours in the day..)