said 9 months, 1 week ago:
@trina-wambach Hi Trina
As a start, have a read of my blog post on running contests on Facebook, and also the simple version of Facebook’s promotional guidelines (very important!)
More specifically, it will depend on how many engaged people you have on your page now and what sort of information you give them (ie, why they are there).
I would suggest using Facebook ads to direct people to your competition page-tab (once set up – I would recommend ShortStack). Ads are cheap and they do get click-through if you have an engaging image and copy.
Just remember to target it for your ideal customer (otherwise you will get people liking your page just to win something and not engage with your page afterwards).
Because you are aiming at increasing Likes, make sure you “fan-gate” the competition page so someone who enters needs to Like your page before being able to enter (ShortStack has this option).
Also, collect their email address so you can start an email newsletter.
As for creative ideas… Here is a couple.
Show us your dream home?
Where would you love to live if money was no object?
Hope that helps.