said 1 year, 2 months ago:
Something that has worked well for me …
Get the phone book out, or better yet, use the digital version like Yellowbook, or your local directory online such as dexknows. Look for the same businesses you see in the directory, but on Facebook. Look for businesses that are not very active, preferably with posts that are more than 30 days old.
This is a good indication the business has tried to use Facebook and either didn’t have time, didn’t see the value, didn’t know how to make it work, or all of the above. These people are ready to hear from you because they understand they NEED to be using social media, but they just don’t get it.
You can do the same for Twitter or any other social network. Once you locate an account that hasn’t been updated, you have found a potentially hot lead.
Hope that helps … Scott