said 1 year, 2 months ago:
I think, for the most part a lot of businesses have used facebook as a “funnel” to their business , brand, or website. I think this is one of the reasons (no the only one, but one of) why facebook didnt like the default landing tab… and especially some cases, where fan pages were redirects to websites. I have still seen some landing pages where it is just an big ad image with a link through to the company’s website… So, the mentality is there that facebook is just a “funnel” because, thats where the people are.
I think, this mindset needs to change (and it may change with the introduction of the new timeline). I see that facebook wants to encourage us to the “social” aspect of everything. Including business. Its actually try to change the way we “do” business and it seems to be having an effect. The message is this: “Make your business more social or you will miss out”. So, I see businesses giving in to this mentality and going along with it… However, I see something else: Not all business are social, and dont want to be social. Also, not all businesses have to be “social”, in particular, the businesses that sell products may not necessarily want to be “social”.
So, I see the way forward as being this:
1. Make your business more social somehow – I have no clue how because we’re all different… and spend a lot of your time talking to people (which you would normally charge for i.e. your time) and maybe at the end of it all you could get 1000 fans and maybe 10 customers…. (worth weighing this up).
2. Try to use facebook as a funnel – Still valid, just a bit harder to do, and maybe the best option still.
3. Forget social – and take the risk that it doesnt really matter
I also see that what is important is mobile marketing. No one seems to be talking about this enough. Approx 50% of websites are now viewed on mobile and I’d say over 70% of them are non-viewable… So, this is something that needs to be done if you have a website (in my opinion, more than being “social”) otherwise, people visiting your website will leave, because they cant see it properly and half the objects on the page dont load…
Keep up, yes…. but do it with minimal effort and energy as possible.