Hi All

Facebook is rolling out a way you can pay them to extend the reach of your posts on your Personal Profile (as opposed to your page).

This is called “Announce” and it will cost you around $3-7 to highlight a post to your friends.

I wrote up a post about it on my blog if you are interested in checking out the details.

My question to you: would you do this? Can you see a need for it?

Russell

@russellallert I agree that for FB it’s another revenue stream, and for users it’s a bonus IF they’re using their profile to promote their business. I just can’t imagine anything I’d want to pay to promote in personal profile (I don’t use my profile for business).  

Now that FB has gone public they’re under more pressure to bring in the $’s and this looks like a reflection of that to me.

I think this is an interesting feature, @russellallert because it’s almost encouraging Facebook personal profiles to be used for business.  And it seemed like before their stance was that Pages were for business and profiles were for friends.  This seems like a reversal to me.  

@russellallert Great post.  I will not use Announce as an available personal feature.  Maybe it would be useful to “Announce” an event, but I’m not sure.

I do think it is an interesting feature for reasons @andrea-vahl mentions.  Andrea, do you feel this may be the beginning of morphing the two products into one?

Since facebook is now looking to rake in revenue directly from its inventory of personal users as well as businesses, I imagine it would be beneficial for them to create a hybrid, where everyone / entity, is able to choose services from facebook’s ever expanding menu.  Just a thought.

I hope they won’t be as disastrous as the Promoted Posts have been so far for me. Major issues with that today. The post not only didn’t show in the newsfeed, it got the lowest reach & lowest engagement numbers out of all the posts we made for this specific page over the last 7 days. ZOICKS!!!

Anybody else working with promoted posts? What has been your experience so far?

Thank you @russellallert I’m giving it another try today, so we’ll wait and see.

Currently when you mention someone (a connected friend with profile link) in an update, your post reaches some of their friends as well as yours – just wondering if the paid posts option includes reaching ALL of THEIR friends or only all of your own – I’m suspecting the latter but if anyone has some definite answers, would love to know

Cam.