said 1 year, 2 months ago:
Great suggestion from @dcoville001 on adding the free download @johnmayers
We did a free chapter for the Facebook Marketing All-in-One for Dummies book and we still get a lot of optins for that. Plus it’s a great way to give a sample of the book so that people know if they want to buy it. Tim Ferriss (4 Hour Workweek) and Mike Stelzner (Launch) also did the same thing on their pages. I do think that it’s better to have more of an “Author” page that can feature multiple products rather than a straight book page. Guy Kawasaki said that he felt he wished he had done it differently with his Enchantment Page.
I would also suggest guest blogging and then having a link to the Facebook Page where you offer the free chapter.
Here’s the optin page we created with the Lujure App that offers the free chapter: http://www.facebook.com/GetTheBook/app_138130786275055
Hope that helps! Any other ideas from others?