Tracy Peterson Champagne
said 8 months, 2 weeks ago:
I have a couple of different views on the fake likes and like exchanges. The fake likes, well I can see why people do it. To a new potential customer on your fan page, if they see you have a lot of followers they may be impressed and wonder why you are so popular. Not all people will look at the engagement, they may just be impressed with the amount of fans you have and that could lead to them checking out your website. (that is always good) The fact is though, the fake accounts will not engage in your page, so that part does not help. I would not want fake likes on my page, as I engage with my fans daily and need engagement. Plus , if they don’t take care to remove the fake accounts, more people will know about fake accounts or have fake likes on their page and then the # of fans will not impress anyone because everyone will then assume you must have fake likes if you have a lot if fans.Then it does more damage than good.
As for fan exchanges, I’m all for that. Well, my fan page does engage in this often.:) Fan page like exchanges gain you exposure to other real people. I think of it as a commercial on tv, (but as the page owner it is free to advertise). Posting your page in a “like exchange” puts you out there. It puts you out there so those immediate people can see your page whether it be a group, fan page, blog, website etc. But…. it also puts you out there on a google search for wherever you are posting and if you are posting on a fanpage such as the one I have, when you like a new page, other people see that you like it. Now you as the person liking the page may not want anything to do with it, but let’s say someone on your friends list see’s it and finds it interesting,that can be nice also. So when you post during a like exchange, like a commercial, some people will watch it and like it, some people may fast forward and not like it, but….. it is another way to get noticed by real people. I can say from my experience and from hosting networking exchanges, I have seen a real benefit to them. If your page can engage people then even those fans acquired from like exchanges will become involved. Fan pages are also subject to word of mouth. Some one may not be interested in your page for themselves, but maybe they know someone or meet someone who may be. It is never a bad idea to get your page out there. The question is , is do you want to spend the time doing it as there are many ways to advertise your fan page, website, etc. Choosing how and where to advertise are important choices and reflect on your page, website, etc. There are huge benefits in advertising in many places, as it takes a person an average of 5-6 times to see you before they may decide to really look at your pages, website, etc.
Anyways, this topic as you can tell I work with a lot, so I have some thoughts on it. hope I did not ramble too much and it made some sense. Like exchanges may not be for everyone but they are a great option for inexpensive marketing.