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Facebook Advertising (8 posts)

mindy said
5 months, 1 week ago:
Deciding how to allocate advertising dollars is complex. Is it better to use cost per impression or click. Is it better to choose a dollar value for the click or let it be optimized? Any advice to help a newcomer understand how to navigate this section of the ad process? Thanks!
@mindy | # | Top
Mitch Rezman said
5 months, 1 week ago:
you need to test – start with 4 ads 2 cpm 2 cpc the answer will be clear in 2 – 3 days
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Eric Sutherland said
5 months, 1 week ago:
Watch your cpc costs and next to the arrow you can suspend your ad
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Mitch Rezman said
5 months, 1 week ago:
also un-check “sponsored stories when creating your ad otherwise it will compete against itself driving up the cost
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Ann at greenoak said
5 months, 1 week ago:
I THINK ITS HARDER THAN THAT ON THE CHECKING….THERE IS SOME VALUE OF THE ad being seen even tho it wasnt clicked upon….thats the theory of lots of ads businesses run in newspapers and on tv……the basic idea that the potential customer needs to see them several times before it registers….
so when we run a targeted regoinal ad for our store i have a hard time deciding which way to go… it doesnt seem cut and dried to me….still confusing ..
@mitch-rezman
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Ali Hendaoui said
5 months ago:
It all depend on what type of products or service you are promoting, if what you are promoting is something that is popular and you know for sure that most people they will click when they see it than I suggest CPM because it is cheaper, in the other hand if what you are promoting is something new than I will go with the CPC otherwise you will be charged money just for appearing in somebody’s page without them clicking even on your add. as far as the dollar value my suggestion is to set a daily budget but don’t set a dollar for the CPC or CPM at least for few days. and a link to your Facebook page will be a good idea next time because if I can see your FB page I might give you a better advice.
@alihendaoui | # | Top
Mitch Rezman said
5 months ago:
also spend time on who you want to reach – it took some brainstorming but I have ads that reach out to almost 170,000,000 people but still stay within my vertical. My guess is FB ads work much like Adwords where you’re rewarded for relevancy ie higher click throughs reduce cpc/cpm costs
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Andrea Vahl said
5 months ago:
Great advice @alihendaoui @mitch-rezman
I also like running a split test on each option @mindy if you can. Run the same ad copy and try CPM and try CPC and see which performs better.
@andrea-vahl | # | Top