Facebook ads, testing bids (3 posts)

Topic tags: ads, Advertising, Bidding, bids, Facebook, strategy, targeting
  • Bibi Raven
    Adventurer
    Bibi Raven said
    8 months, 3 weeks ago:

    Hi everyone!I was wondering how you guys test with bidding? I usually start very high to test other parameters, then lower it to the maximum suggested bid, and then set a succesful ad to the actual price it has run under. I now run about 26 campaigns (for different countries and languages) with each three ads for testing.But I am not sure yet if this is the best way….how do you do it?

    @bibi-raven | # | Top
  • Profile picture of
    Club Leader
    Andrea Vahl said
    8 months, 3 weeks ago:

    That is exactly how I do it, @bibi-raven  I bid high to start.  Then watch the conversions and CTR and price and pick the best ads from there then run them at the price they settled on.  Sometimes I try and drive the price down by bidding lower but that doesn’t always work.  Have you found any other techniques to get the click prices down?

    @andrea-vahl | # | Top
  • Bibi Raven
    Adventurer
    Bibi Raven said
    8 months, 2 weeks ago:

    Ah that is good to hear Andrea! No, I couldn’t think of another way. thank you for the reaction, it helped me a lot! 

    @bibi-raven | # | Top

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