@melissabruno1
 What do you mean ‘closed a client’ ? Are you advertising your services, are you giving an incentive?Sorry if that was a strange question but I have had great success with Facebook ads in terms of gaining ‘likes’, increasing my email list, getting clients for my clients (hotel, boat rental company) etc. 
  Understanding what you ad is targeting and what you are offering would help in answering your question  
Eden

we jsut  ran  100$  of  ads in  our area, for our  event last weekend,   and  got  many  views and  70 clicks….   i  figure   we will have at least  half of them  come to the store   within  the yr…a  guess,  but  probably  conservative……

if they  clicked  they were probably interested, and if they were interested  seeing all the  pictures  etc  would   make  them  want to come…. 

I have had great success with Facebook advertising for my clients. There is a lot of split testing that can be done. The important piece to remember is a relevant ad for a relevant audience. I may have a product that targets a wide range of age brackets but I segment them out and tailor a message specifically to each one. Great success and high ROI. 

There are a lot of strategies associated with FB ads that one post or two is not going to cover.  One of the best techniques you can utilize is to ask what are the top three things you want to know (and can also measure).  For example if age group response is important then create an ad that is the same for each age group and measure.  Or if you want to find the top performing ads then try to change just one thing in multiple ads and measure.  Maybe it’s the image or a slight adjustment to copy that works.  The new ad services that take advantage of Facebook opening up the ad API are excellent but not cheap.  Some of them let you post certain times of the day.  So maybe you found out with Edgerank Checker your best times to post are Thursdays at 3pm.  Then dial in your ads to serve up at that time.  I just stay on top of all the RSS feeds I can on FB ads and it seems to work for me.

@melissabruno1 ~ I’m not Andrea, but I’m gaining email addresses through a fan-gate contest. 

My ads are directed to the page where they land on my contest tab (which has a link to the wall on it so that they know they can see the posts).  If they “Like” the page, they can see the contest.  In order to enter they supply an email address and a name.  That is only one way of doing it. 

I don’t encourage people in this group to “Like” my page because our fan base is highly targeted and local to our business.  You can, however, see how I have it set up.  Here’s my page:  http://www.facebook.com/Lilac.Golf

My ads directed 103 people to the page, 57 of them clicked “Like” within 24 hours of clicking the ad and 48 of those entered the contest and I gained email addresses.

@dedimason – very helpful! Thank you!  I thought of setting up a contest too… just need to figure out what to giveaway!

So does anyone know how mashable created thier awesome page on Facebook. It mimics their site.

Hi everyone

This is a great thread…lots of good advice.

I would like to target owners of accommodation to promote my email newsletter service.

Question: is Facebook effective for B2B and how could I possibly set up to target my campaign. Bearing in mind my interest is in the owners of B&Bs and other boutique accommodation as opposed to the general public.

Any advice and creative ideas really appreciated!

@robpeck

Rob

Thanks so much for taking the time to give this feedback – I really appreciate it.

It confirms my suspicions somewhat – but will be interesting to get other views too….

I agree that the white paper thing has been a little overdone – we have them too and for some they are an opener that interests….but I agree it is waning.

The problem I see is that most B&B operators are only on their page for moments to write a quick thanks or message on their wall and I suspect that most would be somewhat blind to the advertisements side of things as wel all are when in a familiar environment and on a mission!

Have you done any advertising with Linkedin and have you found any success/differences with this?

Simon

@robpeck Hey Rob – No worries at all – I really appreciate the feedback/advice…..I suspect it all depends on the industry. I have noticed with accommodation operators that they only have a fairly light involvement with Linkedin (if they are on it) as they tend not to see it as their patch – and they see Facebook as consumer-orientated…something they go on just for the Page to promote their business, not their own profile. On the other hand, if selling recruitment, for example, Linkedin is a shoe-in.

@getsupersocial 

For selling Facebook I like to use 1/2 success for another client and 1/2 the size of their demographic on Facebook (use the targeting in their ad builder.) Get a small client with a previously neglected page to spend $200 on Ads and it will yield great graphs and stats for the next sale. As far as demographic targeting telling the prospect, “You can’t tell me the 100,000 people in Chicago who like antiques aren’t a good market for you” seems to work.   
I use the same pitch I use for AdWords for Facebook — along the lines of — Here you are only paying for the click. The impressions are free. Imagine if with a newspaper ad you only paid when someone circled your ad with their pen. 
I also show them what their competitor is doing. This is either a cool landing page or a nasty compliant comment from a week ago they have yet to respond to. Either telling my client to keep up (if they have a cool page) or get ahead of them (if they don’t respond to nasty comments.)
As side notes sending Ads to a Facebook page (like an HTML tab) converts better than sending them off-site, and as I mentioned before on here, ads with cute puppies always outperform ads without cute puppies. 
Best,

Hi @patricia-redsicker I also have some healthcare related clients and you can use some of the interests to help target them specifically.  Use several interests to widen the target audience so it’s not too narrow. But since it can be hard to target some of those people so having a really good call to action in your ad that will attract your target.

As far as a budget it really depends on the client.  I think a minimum of $10/day but i$20 dollars a day is better depending on the click price.  Are you advertising the Facebook Page or is it going to a website?