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facebook ads… (8 posts)

Topic tags: Advertising, Facebook Impressions, Reach

Ann at greenoak said
1 year, 2 months ago:
when running a facebook ad how do you choose between per click and impressions?
@annfurnivall | # | Top
Russell Allert said
1 year, 2 months ago:

@annfurnivall Hi Ann
Do you mean physically how do you do this? Or do you want to know which to choose?
If the latter, I would stick with per clicks if you are new to FB ads. The reason I say this is that per click you only get charged when someone is interested enough in your ad to click it.
Thanks,
Russell Allert
@russellallert | # | Top
Ann at greenoak said
1 year, 2 months ago:
i just wondered how others chose between the 2 ways..which do you choose if you run ads? why?
..we have run A FEW 100$$$ OF Ads over the last few months and can see it both ways… we are having a big event   soon and i think we are picking per click….our ads are local of course…i can see the point of   having an ad seen even if it doesnt   get clicked on…especially for us, a local place…
another  thing i have to decide is whether to   include our   fans in the ads…there are a lot of them..one way to look at it is , .they will see the annnouncements   on our wall, in an email and pany from a pst card , so dont need the facebook ads..
the other way to look at it is..they would be   the most likely to come so why not   encourage them by letting them see the paid ads… i can see it both ways…
@russellallert so those are some of the mysteries of facebook im working on…there are so many ways to look at this stuff!!! but its so good…. http://www.facebook.com/greenoakantiques
@annfurnivall | # | Top
Nichole Schlecht said
1 year, 2 months ago:
@annfurnivall If you’re planning an event, I would suggest adding in your followers as they would be the easiest people to convert (take the action you’d like them to, like attend the event) and there are a very low percentage of people that actually go back to your page after liking it, I believe it’s 90% of people don’t go back to the page.
If you’re targeting a local market, you could really go either way with cpc (cost per click) or cpm (cost per impressions). Typically, cpc works best for most situations and is also often less expensive.
@iamconsulting | # | Top
Vladi Iancu said
1 year, 2 months ago:
Well..just show ads for those who are not connected to the page. For the rest, post it on the wall…they will see it. They don’t have to return to the page as somebody mentioned here.
Tell me what you think.
@vladiiancu | # | Top
Ann at greenoak said
1 year, 2 months ago:
@iamconsulting thanks nicole..i think we are going with per click….
..im pretty sure way more than 10% return to my page…remember im local, most of our fans are actually customers i see face to face….we connect there ….i get about 10% actually interacting on the page[the insight charts tell me that]…and im sure most probably dont bother to actually post anything or interact…..
@vladiiancu thanks …that sounds good to me…..i dont really need topay for clicks from my base….
@annfurnivall | # | Top
Andrea Vahl said
1 year, 2 months ago:
@annfurnivall Cost per Click is usually the better way to go. There have been reports that the CPC ads show up higher on the side bars (although I haven’t tested that myself) and since Facebook has a lower click-thru rate, you typically will get a lower overall click price by just paying for the actual clicks.
If your ad is performing really well and getting lots of clicks, you can switch it to a CPM. And you may want to split test that aspect and see which type of bidding model works best for you. Run one ad with the CPM, and then run the same ad with CPC and see which gets you cheaper clicks.
@andrea-vahl | # | Top
Ann at greenoak said
1 year, 2 months ago:
glad to hear you on that….thanks… @andrea-vahl
@annfurnivall | # | Top