A question for Facebook ad pros:

I have tried a number of Facebook ads, and have seen a pattern.  I get a burst of likes in the beginning and then it dies down within a few days.  Why is that? 

Any best practices you would like to share?

Thanks,

Sherry

@snouraini Hi Sherry,
I totally agree with Russell and have seen this happen so many times. I start a campaign for a client and this massive wave of Likes happens, I become a hero and the job is considered done. Then after 7 days or so the number of likes drops significantly. It is as though the ads have stopped showing.
Here are my tips.
1. Always start with two ads. Use the same copy but a different image. After 5 days check out which one has had the most impressions and change the other one. Give the new ad a different headline or change the picture.
2. Check the display setting for your ads. Only display it for people who have not liked your site. This way it only gets shown to potential likers.
Hope this helps.
RegardsJohn MayersMad Dog Lola Web Services

I just wrote an e-book for Hubspot on Facebook ads that you can access here:  http://www.hubspot.com/how-to-create-killer-facebook-ads/  It’s free.  But yes, I don’t recommend running the same ad for more than 3-4 days.  Then they need to be rotated.  You can come back to it if it performed well but keep it fresh.

I have an eBook in draft form that anyone is welcome to. Graphics are not yet added.  Would love feedback before I finalize. I have an eBook in draft form that anyone is welcome to. Would love feedback before I finalize. Corrected location for most recent draft    http://www.cakedecoratingclub.com/wp-content/uploads/2012/01/facebookadjan2012.pdf

And  @andrea-vahl – I would love to have you weigh in – mine is for a targeted niche – although the same principles apply.

You do get the burst at first – partly because FB helps you out a bit and gives you 1000 quick impressions.  Shake up the ad after 48 hours. 

Andrea – LOVE your FB Ads ebook – everything you create is golden!  Always such great content and strategies…  Thanks, friend!

Im just about to setting up our FB business page, and all of the above tips is helping me a lot! thanks guys! One question, would you recommend starting out with ads for a new page? or should we wait until things are “floating” a bit more until we start pushing ads out? Our business is in beta private so we havent started with SM marketing yet, but we are getting very close to launching. I appreciate all feedback. 

@dedimason.   Thanks – of course, FB likes to change things up so you alwaus have to keep updated on what they’re up to.  Glad it helped.  :)

@snouraini @russellallert @johnmayers @andrea-vahl@amyporterfield

You can have a look on type of fans I am getting with Facebook ads:

https://www.facebook.com/raindancerob

10K Likes ( I am wondering how much time do you need to achieve this status)

@andrea-vahl thank you Andrea for your reply.

This id is just one of the example, got lots of this type of likes using Facebook ads. 

I picked up this because I am targeting Indian who lives in Canada / USA / Europe and I am getting likes from people who are not indians at all even though my ad specifically states for “Indians” only.

@andrea-vahl, thank you very much for sharing the link to your fabulous eBook. I devoured it the instant i downloaded it. I’m about to start an ad campaign for my 2 pages and i would need your advice on the following questions:

1. I’m promoting a membership program for building an online business and when i input “Making money online” or ” Earn money online” in the Precise Interest box, a pop-up window appears to let me select the relevant interest. If i select either one or both, i noticed the estimated reach is only less than 20. But if i were to type in the exact interest and NOT select the same option from the pop-up window, i’ll get a very much higher reach. My question is why should there be a big difference in the estimated reach figure between the typed interest and the selected interest as both interests are exactly the same? 
2. Where can i select the option for the duration of my ad campaign as i can’t find any option in facebook ad page? 
3. As for the “Connections on Facebook”, may i know what’s the difference between “Anyone” and ” Only people who are not fans of my page” ? To me, both options are the same.  
Any help from anyone is welcome too. Thanks and looking forward to some good advice.