@scottieschufford-anderson Sorry for the late reply, Scottie – but yes you can get help depending on what you need.  They are a little more responsive to ad questions since you are trying to spend money with them.  I suggest starting here:  http://www.facebook.com/help/ads-and-business-solutions

@scottieschufford-anderson You might want to think about trial runs before you decide a budget. Since there are so many wonderful options for payment and targeting, you could probably afford to try several different sets of keywords or locations to see what is going to get you the best bang for your buck.

@coreybuller @scottieschufford-anderson

I agree with Corey. There are so many different ways of targeting your Facebook ads that a trial run of different options is definitely the way to go! You can also customize how you are charged (impressions v. clicks) and negotiate the charges. I recommend playing around with the ad set up to learn more before making your decisions and purchasing ads.

I agree with @coreybuller as well.  When Facebook did their marketing bootcamp, they gave out $25 coupons.  (There was supposed to be $100 if you added at least 100 new fans, but I never received it.)

Anyway,  I added $10 of my money which gave me $35 total to use in November for testing. That month, we added 326 new people to Facebook and 72 to our email file.  (The latter happened because I actually used an app for them to add their name and email address, which was totally optional.) 

Overall, with the right ads, I think it’s worthy it.  I wish I had $400 in my budget for Facebook ads.   

Good luck!