Rana,

With out knowing more about your particular situation, I’m inclined to think that you’re targeted pool is to broad. See, even though you are bidding the max amount for that specific word, someone else who wants the same market, but with a different word, could be bidding a lot higher on that different word.

So let’s say for this discussion, that you are advertising a chocolate bar with real fruit mixed into it (my favorite!). So you use want to bid on chocolate, and your market research shows you that EVERYONE loves this, so you have a broad market. Chocolate appears in a lot of profiles, so you have a good pool of people. And it is cheap, at $0.15/maxbid. However, the same targeted demographic also likes tshirts. So tshirt companies start a bidding war, and they’re paying $2.00 or $3.50/maxbid to get into the same market. In that kind of situation, Facebook will put the higher bid advertisements in front, and you never have a chance to market.

Thus you can probably increase your chances by narrowing your demographic. Facebook is all about targeting. Narrow down the focus, and get from 2+ million to 100,000.

If I’m understanding your situation properly.

Jason

@rshahbaz You’re welcome! If that doesn’t work, let me know and we can try to come up with a better idea! I’ll send you a friend request!

Do you mean that only 47 people clicked? @rshahbaz  Or only 47 people saw your ad?  Are you bidding CPM or CPC?  Also what @jasonreilly said is very valid, sometimes the targeting can be too open.  I would be surprised if the CPC targeted range is 0.15 per click because I haven’t seen a target that low in a long time.  

Also what type of ad are you running, sponsored story or Facebook ad?  We’ll see if we can get you back on track!

Thank you guys for helping me out. @andrea-vahl @jasonreilly

Andrea my problem is Reach, 47 was the reach not clicked. 
My core question was although I am bidding on the suggested bids why my ads are not reaching to the audience. 

Jason’s reply was really helpful and I made the amended accordingly, you can see the screencast here: http://screencast.com/t/wLSLZlqEa0CU 

It’s only couple of hours since I made these changes, let’s see how it will work out. 
Regarding the suggested bid price, I brought targeted people down from 2 million to around 200K and you can still see the suggested bid price quite low compare to what you guys talking about.

Hopefully you guys know this secret reason. 
Thank you in advance for your time and helping me out.

Try this   @jasonreilly

Really sorry for the inconvenience. 

Hello Rana,

I got it! Thank you! There was no inconvenience. I love the low cost, and am totally jealous right now! What are you trying to sell? Medical professionals looking for property? So B2B?

Jason

@rshahbaz I think that your keywords are just to general. “Dentistry” isn’t going to be enough. Plus your age category. I think you should increase your age category to 30 or 35, and I’d aim on the high end. Dentists/Doctors moving a practice would need to be A) old enough to have gotten out of medical school, and B) established enough to be either thinking of opening their first branch or financially able to afford moving an existing practice.

Getting back to the “Dentistry” issue, the reason I don’t see that working is that it is just to broad. Again, I think we need to narrow it down. What do successful dentists and doctors like to do? What interests are common to this demographic beyond just dentistry? Again, you could be getting family members of a dentist, or a dental hygienist who has no say at all in how the practice is run.

Final thought: have you scoped out the targets? Where are you looking? All of the UK or just London or Manchester or Portsmouth or Coventry? I think all of this would help you refine your targeting even more.

@jasonreilly thank you so much for your detailed answer, this is so helpful to improve my FB ads. 

@andrea-vahl this exactly what I did yesterday. Even though suggested bid was ranging between 0.10 to 0.25 per click I changed it to 0.80 and found the reach of my ads. 

Price I paid for per click is 0.66.

To me I was suffering to find the reach of my ads because of wrong suggested bids.

I am new to FB ads, did you guys find this often? 

Nothing to jealous for you guys anymore I guess, because I yet to find any thing cheaper here compare to USA.  

Thanks in advance for your help.  

Thank you @chrissamichelle for your help.

Exactly know what you are talking about.

Actually I am running engagement ads and with really narrowed target audience getting really good ratio to Likes and clicks.

35 Clicks and 28 likes in few hours. 

This ratio of clicks to like seems really good to me.

Please correct me if I am wrong. 

Once again thank you so much for taking time to help me out.

Have a good day

@rshahbaz Are you tracking to see how many of those likes are converting into business? An 80% rate is great though! Way to knock it out, I’m glad you’re getting such good results! I hope that they turn profitable for you! Or at least thinking about you for their real estate need!