said 1 year, 2 months ago:
With out knowing more about your particular situation, I’m inclined to think that you’re targeted pool is to broad. See, even though you are bidding the max amount for that specific word, someone else who wants the same market, but with a different word, could be bidding a lot higher on that different word.
So let’s say for this discussion, that you are advertising a chocolate bar with real fruit mixed into it (my favorite!). So you use want to bid on chocolate, and your market research shows you that EVERYONE loves this, so you have a broad market. Chocolate appears in a lot of profiles, so you have a good pool of people. And it is cheap, at $0.15/maxbid. However, the same targeted demographic also likes tshirts. So tshirt companies start a bidding war, and they’re paying $2.00 or $3.50/maxbid to get into the same market. In that kind of situation, Facebook will put the higher bid advertisements in front, and you never have a chance to market.
Thus you can probably increase your chances by narrowing your demographic. Facebook is all about targeting. Narrow down the focus, and get from 2+ million to 100,000.
If I’m understanding your situation properly.