Hi everyone,
Can anyone who has experience using ad for your online business please share your view as to which is the best and cost effective way to start an ad to get targetted traffic for Facebook Fan Pages ? 
1.Use Facebook ad or solo ad ? 
2.If use facebook ad, which specific type i.e. sponsored stories or the normal facebook ad? 
3.If use solo ad, which channel i.e. via email list, ezines or articles? Where can i get good sample of solo ad to use? 

Any feedback would be most appreciated.Thanks.

@andrea-vahl, Sorry if my question on solo ad isn’t clear to you. I’m new to using advertisement for my fan pages. I’ve heard so much about the effectiveness of solo ad and i wasn’t sure if it can work for my fan pages.The solo ad i’m talking about is like sending ONLY my ad to promote my pages to either: (i) the mailing list of someone who’s got a big list or (ii) to a popular article directory or (iii) to a blog. I hope this’s clearer to you now. So, which would be a better choice to start with between facebook ad and solo ad?If you think solo ad is a good start off, then which would be the preferred channel among the 3 choices i’ve mentioned?I hope i’m asking the right question.