said 9 months, 3 weeks ago:
This is a pretty serious issue IMHO. I saw this in a BBC news article where they set up a Facebook page for an imaginary company called ‘VirtualBagel’ and placed a bunch of Facebook ads asking for likes.
Their findings: “Within 24 hours, VirtualBagel had acquired over 1,600 likes, despite the fact that the page offered no products and no interesting content.” (Full article here)
They did a follow-up a couple days later where they talked extensively with a Facebook exec who does quite a good job explaining how this can happen and what it means to Facebook marketers, but clearly it is still something to keep a close eye on as Facebook continues to refine it’s platform.