Mari Smith held a great webinar on Facebook marketing (which I missed).
Fortunately, you can view the recording here and also get a freebie (Facebook FanPage Checklist). My advice is to clear one hour and watch it, as it was packed with great info (fact, tips, rumors). For example, did you know Facebook Insights has a metric for negative input on your posts?
Hope you find it useful.

@gabriel Hello Gabriel. I attended the seminar yesterday and thought it was OK. We always seem to learn something new during a Mari Smith webinar. For me, though, having heard her speak at Social Media Success Summit and Facebook Success Summit last year (both organized by the folks at SME), I thought it was redundant in many ways, but perhaps that’s just me…

For anyone who’s not familiar with Mari Smith, she truly is awesome and packs a lot of Facebook marketing gems.

Cheers,

@gabriel tnx

@marismith Hi Mari! Awesome to see you here. as much as I try to keep up I always learn from you. I am most curious about how you add our blogs to the Facebook notes. I imagine you must do a copy and paste into the Notes as networked blogs doesn’t import into notes, just to their own custom page which you have also.Since google is searchable it’s an awesome idea and I am doing it? My concern is about duplicate content and google. The networked blog custom tab is an RSS feed so guess that isn’t considered duplicate (?) but a copy and paste onto an entirely different page would be, wouldn’t it?Love to hear opinions on this..Oh and Mari, I’m all signed up for your Love course!!

@marismith Thanks!

@fredericgonzalo I agree, if you do the same as me and try to watch as many webinars as you have the time to so you see what others are saying and maybe get some new tips and info, things start to repeat. But for me there was some new info in that webinar (the negative feedback metric for example). This is the reason I shared the link.

@marismith I have one question. In your Encore webinar, in the Q&A session, you talked about negative comments. I admit, I was working on a project also, so I wasn’t 100% there, but it sounded like you said “let them post and delete the negative”. If that is the case, I must disagree with you. There has to be a good reason to delete a comment, like bad language or breaking the community rules (which should be posted on a tab). Just being negative is not enough. My opinion, answer to that comment. In many cases it does wonders. If there is a problem let the community know you are taking care of it and move the discussion to a more private place (email).
Also, negative comments can be good for you. A study you can read here shows that bad reviews improve conversion by 67%.

Hi , Mari Smith .

I’ve got a question about the engagement rate. You have quoted that it is measured by no. of talking about this / total no. of fan

So for this page https://www.facebook.com/MorningCoach22

the engagement rate is incredibily high with this formula (12, 864/ 34,069) = 38%

meaning that at least 38% of their fans engaged with the brand ?

Thanks,

Nicole

@marismith looking forward to class starting on Tuesday! Love the angle of relationship marketing. It feels like this is the direction that the public is craving and responding to the most but still a challenge seems to be that it often takes a lot longer to get results than the ‘black hat’ strategies. I’m sure we’ll look more at that during class too.’see’ you soon!

I am in  @marismith‘s new 8 part course and am loving it so far – hoping to catch up on my homework this weekend  ^_^;

Thanks @gabriel for the link. I’m going to set aside some time to watch the video.