said 1 year, 2 months ago:
A headline in this mornings paper says, “Facebook commerce struggles to catch on“.
The article says, “Last April, Gamestop Corp. opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered.“
It cites that Gap Inc. , J.C. Penney Co. and Nordstrom Inc. have also opened and closed storefronts on Facebook Inc.’s social networking site.
Gamestop said its customers had no reason to shop on facebook as shopping on their own site was just as easy as shopping on facebook.
I would think that they could have bolstered sales on facebook by simply having a few “facebook only” sales that were advertised on their own sites as well as facebook.
Maybe I’m over-simplifying the problem, but it seems to me that there was a solution if they cared to do it.
Will the big dogs pulling out of facebook cause you to change your strategies, or do you think facebook is still a viable market for your clients?
Or, if you are the marketer, does this change you thinking?