@lydiamediavilla

It’s everyone that has seen the post, all pages combined.  For example:  

If you post an update on your page (let’s say 301 people saw the post) and someone else shares that post and 300 of their friends see that post, it will show up in your insights as 601 people seeing that post. 

@lydiamediavilla

Comments are only shown on the post made on that specific page.  So if you make a post on your page and 112 people comment on the post and someone shares your post on their page, only the comments that are made on the post on their page will be shown, not yours. Make sense?

@iamconsulting Thanks for the insight. Now I will be able to better explain to my board any Facebook post results.  @lydiamediavilla Great questions!

Our site gets limited traffic (except maybe around conference time!) so 600+ views is good for us. Definitely the more visual posts get seen more often. Case in point: I tried a fill in the blank (no response) and under a 100 views. This type of post just doesn’t turn up in people’s news feeds.

remember that not everyone has your post presented to them. There is a big difference between potential reach and real reach. 

@lydiamediavilla the timelines are set in a way that they don’t show every single post by every site you have ever liked. Also, there are sites that you like, but select to not see in your timeline. I like Coke, I opted out of seeing their stuff. 

I like what George Takei posts, so I have listed him as an interest. Since he is an interest, every post makes my timeline. 

FB used to allow fans to elect to see ALL posts by selecting “All Updates” from the right hand corner of a post. For community pages such as this, though, FB recently decided that only certain fans will see certain posts, and it plans to ask me to pay for more fan views.

To add an interest, click MORE on the bottom left menu on your home screen… In the INTERESTS section, click ‘Add Interests’ …Click “Create List” …Click on the image of your interest.

Encourage people who have like your page to do the same with your FB page.

dont  forget this is  the average…. many   do  much  better and many   are probably  dormant or  are in  industries  with few  facebook prospects………  @richardmclaughlin i see this number all over the place….but  know mine  and  some others  arent even  close to this….. my  worst posts  get   around  30…. 

if  marketers  have clients with stores or  resturants   hopefully  they  will be able to  get them a lot higher than  17%%…especially if  they  dont rely on   too many   contests  and   prizes  and   other stuff that   doesnt attract  actually interested people……..