http://fbandbusiness.com/articles/the-power-of-the-law-of-reciprocity-in-social-media?utm_source=twitterfeed&utm_medium=facebook

This article has some great points about responding to your community.

@russellallert I try to post the best of the best articles about social media on my Facebook page if you’re interested. There is just so much good info out there and you need to sort through it to find the best.
https://www.facebook.com/NewPueblo
Thanks!

Thanks @alexandrabriggs. I tend to read a lot and would like to share them with the group.