said 6 months, 1 week ago:
google plus is so far away from being anything useful to a direct marketer right now other than SEO (in which it’s incredibly useful).
But Facebook has a different advantage now marketing platform has ever given you.
You can be crazy targeted, wasting close to 0 dollars on fluffs.
I mean if I sell tractors with more horsepower in western germany, I can target Male Farmers in that area that have a thing for tractors (like) and add million other options.
Though the promoted posts I feel have a different point of controversies.
You paid (as a direct marketer of any industry) to get likes to be able to market to people of a specific profession, ethnicity, hobby group on facebook.
That’s really why you paid. Or I for that.
Now Facebook asks you to pay again and again for the same thing that you thought in the beginning was a one time cost.
Yet, because FB is still so highly targeted, it’s still easy to sell.
but my advertising costs on FB have gone up 20% because I need to pay again and again to the same people that I had already to be able to market to them instead of just having to pay for the interest sharing friends.
biased to me.
end line though, it works, with a lot of work, FB is right now the most powerful advertising platform there is, maybe not for much longer (ad saturation) but it is.aside from obvious spam software