ecommerce on facebook (7 posts)

Topic tags: ecommerce, Facebook
  • i am deliberating what to do with ecommerce on my business page which has no associated with a personal profile.. this is a standalone business page.i love oscommerce and it helps that there is a wp plugin for it now for your blogs which u can integrate using a bunch of apps into facebook.  has anybody have experience using ecommerce on their facebook page? are there any real sales or is it just a myth?  

    by the way, does anyone know if one does get a sale through ecommerce how you would know that the sale was generated from facebook? outside from directly asking the customer?

    any help would be appreciated

  • @avatar1919 Hi Roma

    I would keep eCommerce on your own page as you want to drive traffic from FB to your own site so you can maintain control of your customers.

    If you rely too much on Facebook you could find one day they have changed the rules or are no longer popular as they once were. Then you have to start all over with a new network.

    If you keep things on your own website, you always have control over it, and people know where to go.

    Facebook is great at attracting people, but you want to direct that traffic to your own site.

    Russ

  • thanks russi have oscommerce set up on my website and have a tab linking to the commerce site on facebook..

    i think that’s the way to do it.. much appreciated.. we’re on the same page then.

  • ecommerce just doesn’t work (directly) on Facebook. Our FB page is the same name of our website which is helpful. We chase high engagement and use one or two lines of text with a “focused” link to products or categories in 1/3 – 1/2 our posts. We’re generating about 8% of our revenue from FB but it’s like herding cats. We’re starting to use sweepstakes a lot too which is starting to pan out. 
    I watch https://www.facebook.com/petflow a lot as according to IR magazine they’re generating 20% of their revenue from Facebook  which is in the millions. 
    BTW I just looked at your profile, Ironically we like in the Ukranian village neighborhood of Chicago
    Lastly did you know google is indicating https://mentalhealthexaminer.com is unsafe?

  • @avatar1919 I have also found that it’s better to keep the shopping cart on your site itself.  I have seen other Pages that used to have tabs with shops on them and now just direct people to their website which to me is an indication that they didn’t work too well (and they didn’t work that well for me or my clients either)

    But that is interesting info from @mitch-rezman about that one account.  I’d like to know how that is being tracked (is it directly on Facebook or just originating from Facebook?)

  • what in the heck is unsafe.. wow..any help would be appreciated

  • In regard to the facebook ecommerce thing, before you commit to a service make sure you can actually track how much income you make. We found that with the shop we had, any sales that went through could not be flagged up in our warehouse system so we had no idea how much we made as orders went through as normal. I’m playing around with one I coded myself that just directs traffic through to the website and tracking it using Google Analytics to see what happens (setting up goals and tracking traffic.) You could always use a discount code?

    Proper shopping systems on Facebook really don’t integrate well with our system. But if it’s more common like Wordpress which a lot of websites use, the shopping carts are easier to track.


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