said 1 year, 4 months ago:
In my opinion the main reason for Facebook to be making so many changes and starting to strictly enforce their TOS is because they are going to issue an IPO
Facebook is going public and they want their house in order, for the first time they have seen an unusal amount of people closing their accounts, I believe one some of the main reasons Facebook is cracking down on Businesses using profile for doing business is last year they had n increase on members voluntarily closing down their accounts and the main reason was they were being constantly hit with sales pitches, a majority of people who join Facebook do it to socialize and not to be dealing with salespeople.
When they go public they want to be showing an upswing in new members and a decrease of members leaving.
Plus they are beginning to feel Google+ breathing down their neck and are reacting by separating their business model from their social model.
We must remember that Facebook began as a way for people to socialize with family and friends, them marketers saw a new way to pitch their products & services,so Facebook decided to offer Fan Pages as a way stay in contact with their customers, this is when they initiated their TOS regarding businesses not doing business as a profile.
if you really dig into the TOS terms you will see businesses are not supposed to be selling on Fan Pages just communicating with customers, don’t be surprised if Facebook comes out with another platform that will be for businesses wanting to sell from Facebook and don’t be surprised when they start this a paid service.
Yes they say Facebook will always be free, and it will but their is nothing stopping them from initiating other types of platforms, paid and free
Just one consultants opinion!. How about your thoughts?