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Do you Post Equally on All Social Media Pages? (17 posts)

Topic tags: posting strategy

Don Purdum said
1 year, 4 months ago:
Do you post the same post on all your social media pages at the same time? Or do you mix them up and post randomly?
Personally, I post the same ones at the same time across each platform I use (Facebook, Twitter, LinkedIn, Google+). Just remembering which ones to post where would be a nightmare.
What are your thoughts?
@donpurdum | # | Top
Karen Pelletier said
1 year, 4 months ago:
I find there’s not enough time in the day to do paying work, keep up with what’s going on in the industry, and post to all my social media accounts. I tend to update only a few accounts with interesting posts once a day.
@karenpelletier | # | Top
Karen Pelletier said
1 year, 4 months ago:
I know there are a lot of tools out there that enable you to post to all your social media accounts at the same time, and I’ve tried some of them (most recently the MarketMe Suite), but nothing seems to cover Facebook, Twitter, Google+, and LinkedIn.
Anyone have any suggestions for a software tool that enables you to post to all accounts simultaneously?
@karenpelletier | # | Top
Charlyn Shelton-Social Media Interpreter said
1 year, 4 months ago:
No, @donpurdum, I think you need to customize to some extent. There are different ‘audiences’ in the different arena’s and knowing WHO your customer is is the most important thing to remember. 200 quality connections in the right arena is worth a whole lot more than 20,000 in the wrong arena in my humble opinion.
@charlynshelton-socialmediainterpreter | # | Top
Phil Mershon said
1 year, 4 months ago:
@donpurdum, I agree with @charlynshelton-socialmediainterpreter. You have different customers and expectations on each social media platform. You should adjust your content accordingly. If you follow Social Media Examiner you’ll notice that we post differently on Facebook and Google+ than Twitter. @andrea-vahl can offer some insights on that.
@phil-mershon | # | Top
Frederic Gonzalo said
1 year, 4 months ago:
@donpurdum Gotta agree with @phil-mershon and @charlynshelton-socialmediainterpreter on this one. As busy as we all are, it’s sort of going against social media etiquette to post simultaneously across all your networks. During a twitter chat last week, some folks even mentioned it was one of their biggest pet peeves to see tweets that referred to photos uploaded on Facebook, as some brands do link their FB and twitter accounts. (Big no-no)
In some cases, it may make sense, for example if you tweet professionally, then you could link with your Linkedin account, as some folks do. But for Facebook, it is pretty much considered best-practice to post directly on FB rather than via tools such as Hootsuite or Tweetdeck.
@karenpelletier I would suggest using tools such as Seesmic, Hootsuite or Tweetdeck to manage accounts simultaneously. You can also program tweets, so that way you can read or write interesting posts in the evening, and have them sent in the early morning following day, if such was a better moment for your target audience, for example.
@fredericgonzalo | # | Top
Ian Pace said
1 year, 4 months ago:
Well i manually post to facebook, Twitter and Google+ when at work but use buffer for twitter posts when not at work. (can be used for facebook but does not work so well)My facebook and twitter account are also linked people might say this is a big no no but why not? It adds extra content to the twitter feeds and as long as you think of how it will look while posting on facebook it will be fine.
The answer is simply do not rely only on linking accounts make sure you also post custom material for the networks such as post with # and @’s for twitter.
With google+ i post pretty much the same links as facebook.
With all of these i posts links to my other pages facebook on tiwtter, twitter on facebook and so on maybe once a month. Kind of self fan exchange if you will.
@pacey | # | Top
Peter Urfer said
1 year, 4 months ago:
Most of the things I share I post on my tumblr or WordPress blog, which then is pushed into my facebook and twitter. And my twitter feed gets published on linkedin. Thus, I have 3 channels somewhat covered — with the same content…
I sometimes have a facebook status update or tweet that I post on either media, depending on what audience I’d like to reach, but they are usually unique.
Unfortunately I totally neglect google+… I should probably stop by and see if it’s still there.
@peterurfer | # | Top
Gabriel Marinescu said
1 year, 4 months ago:
I think posting at the same time, the same content, on all your social networks is not the best choice. You have to consider the nature of the network, the level of your fans engagement and so on.
For example, you post on Facebook 2 to 5 times a day. But on Twittter the lifetime o a link is so much shorter. So you might consider reposting it after a few hours. And how about LinkedIn, which is more proffessional and less “chatty”?
Some posts that work for a network are not as suited for other social platforms. Consider you might post a picture of the office on Facebook. Is it a good ideea to do the same on LinkedIn?
Another thing to consider: don’t post the same text for your links on all social networks. If you have a fan following you on Facebook and Twitter, is it a good ideea that he sees duplicate content? Come up with different copy for your link.
A big NO-NO IMO is autofeeding half-cut posts from one social network to the others. Nothings says clearer you don’t really care about that social network and the fans following you on it.
@gabriel | # | Top
Alexandra Briggs said
1 year, 4 months ago:
@donpurdum I use Hootsuite for postings but I do not include all of the pages at once. Since the postings may relate to more than one page I try to post only to one of the pages and then “Share” or “retweet” the posting. I also change up phrasing and usually change the question that drives responses and interaction across the different channels. You can do all of this through Hootsuite by simply switching among the accounts.
With Google+ I do not use the links from Facebook or Twitter but rewrite the topic and paste the link as necessary. I do all of the Google+ efforts manually.
Additionally, there are some days where I may only post to one of the pages and share minimally but other times where I post multiple times to drive followers to an event or a time-sensitive article.
@alexandrabriggs | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
I agree with @charlynshelton-socialmediainterpreter that each channel should be different for the most part. It all comes back to your social media strategy–what is your voice going to be, and which outlet is best? how should you tweak each network to meet your goals? Which part of your audience are you reaching where?
@joanmuschampfagnani | # | Top
Alexandra Briggs said
1 year, 4 months ago:
@joanmuschampfagnani Those are great questions to ask in the decision making process of posting! Great insight Joan, as always!
@alexandrabriggs | # | Top
Joan Muschamp (Fagnani) said
1 year, 4 months ago:
@alexandrabriggs Thanks. @phil-mershon @fredericgonzalo good insights.
I need to get more involved in Google+, clearly.
@joanmuschampfagnani | # | Top
Frederic Gonzalo said
1 year, 4 months ago:
@joanmuschampfagnani You are welcome! By the way, I think we ALL need to get more involved with G+, it’s still a work-in-progress, but looks like this one is here to stay, so we may as well be early adopters…
@fredericgonzalo | # | Top
Gabriel Marinescu said
1 year, 4 months ago:
I think it’s a bit too late to be early adopters
@gabriel | # | Top
francesca belluomini said
1 year, 4 months ago:
@phil-mershon agree! I use a different thermometer, shrink or elongate post, sometimes # on Facebook make the post look inconsistent or silly looking or what you want to achieve with a longer post doesn’t work with Twitter’s 140 digits. @alexandrabriggs agree! sometimes I feel like treating G+ as if it were a newly blossomed orchid and give it a special treatment! @karenpelletier at first I thought like you: I wanted to get it over with at the very early morning. Then it hit me: try and look at companies you follow and read the same post allover through the 3 to 4 outlets once a day.I find it boring and I lose interest in reading from them once more. Just a humble opinion.
@floridallergy | # | Top
Jeanine Vecchiarelli said
1 year, 4 months ago:
I will cross post between Twitter and Facebook, but only if I want to share a link or story that I think can be beneficial for both account followers. That said, I usually start with Twitter because of character constraints. Then, as soon as I can, I go to my FB page. I copy and repost the link after changing and rewriting my comments in a way that is more suitable for FB. Once reposted, I then delete the original cross post. Sounds like a lot of work, but I find it is easier to get the information I want to share out there, more quickly than it would take me to track the link back down for posting onto FB.
@jeaninevecchiarelli | # | Top