Dra. Mary Rodriguez
said 6 months, 3 weeks ago:
There are generally two schools of thought when it comes to marketing on Facebook: Paid media and Earned Media (or Organic). Among the top 100 brand pages on Facebook, those using paid advertising reach an audience that is 5.3 times larger on average, according to new study.
There three major brands making the difference, a retailer, Samsung Mobile and a financial services company, used paid media to extend their audience five times over their organic audience in one week. There is a big opportunity to amplify the great content that brands are already putting on Facebook.
My opinion is that if you are sure that you’re getting a second and first impression in front of the users is a really important part of having a stronger return on investment. With that you’re not just increasing revenue, you’re increasing your ROI. The amplification allows you to ramp up that reach with controlled frequency.
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