I see likes on fan page as potential reach which you can get if you have a lot of interactions (likes and comments on posts).

First you need a good landing tab! So guest which came on your page don’t land diretly on wall. Why is that not good? Because they get a lot of informations at the same time and many of them just sroll down and forget about like on the top of your page. So you should get interesting landing tab which will transform their attention directly to like button.

About interactions on post – you get them with interesting content. Forget about boring bussines stuff – find ineresting pictures and post and you will get likes. Try this rule – 80/20 ( 80% of post should be fun and interesting / 20% of post should sell or give informations about your company)

@annfurnivall yes, fun and interesting, but also fun and interesting to the SOCIAL side of their personna. We are not hypocritical or crazy to have multiple facets – the business, social, family, intellectual, hobby, political person… They overlap but in a given situation, one is dominant. most FB use is all about the social and emotional side of the person. So if your pages about products bought by that side of the person, you are in a great place to pitch them. Fun and interesting business products have a tougher page to garner interest… Enjoy! Life has it’s ups and down in every way. FB and Pinterest area huge win for you.

I’ve been an early believer of that engaged fans, friends, followers are better than tons of fans that don’t engage.

It’s good to see that Facebook (a few months ago) placed the emphasis on engagement, rather than the number of fans you have. “Talking About This” = engagement. “Likes” = one action that somebody performed one time. I would rather have 25 people “talking about this” than 1000 “Likes” from people who never came back to my fan page. Those 25 engaged fans know you and like you and trust you. And because they’re interacting with you on a consistent basis, you are probably serving them valuable content and/or helping them – which means a lot these days. Once that’s achieved, you have Top Of Mind Awareness (TOMA) and those 25 engaged fans spread the word about you to THEIR friends. When you concentrate on conversations (“talking about this”) the number of fans will organically build.

@leopoldpanovi is right: having a good landing page is more effective than not having a landing page. I call this the “Welcome” landing page. For my fan page clients, I create a graphic that lists the benefits of joining their fan page and program it into their Fan page via an application. I also create wall banners so that there is branding on the wall page, rather than just a picture. A couple of years ago, I read about a study that proved that more people will come back to your fan page and engage with you if they land on a Welcome page first. The Welcome page can have your video; a subscription form to your newsletter; graphics –anything that serves a purpose in providing valuable content and has your branding on it is good strategy for your Fan page. You should host your images at a secure socket layer (SSL) hosted site. I use the Amazon cloud, which costs only a few dollars per month. You have to install an application in order to program the Welcome page and you can add on additional pages into your Fan page. But just remember: you don’t own your Fan page but you do own your website/blog and domain name and that is where you should be driving traffic to so your social networks get exposed to your services and products.

Do be sure that you DO own your website; have logins and passwords to your hosting account and domain registrar and that your domain was bought with your credit card and NOT with your website producer’s credit card. Don’t allow yourself to be held hostage by your website producer.

Thanks Lori and Greg for the helpful information on the landing page, attracting and engaging with clients that truly will benefit.
I appreciate what you have shared.