Every day I read about how valuable Facebook is to business marketing, and I get that. But Facebook is where I get to joke around with friends and share personal news. I’m always wise about what I post but heck, I have my recent wedding album posted there. I am loathe to open that type of info up to business contacts. It just feels like an invasion of privacy. Maybe I am naive. I know Facebook has updated their privacy settings but I haven’t quite figured them all out yet. Is there a way to use Facebook marketing effectively while retaining some personal space or is that just not possible?  

I too have struggled with this issue, how is it possible to set up a new facebook account, essentially I am thiniking do I need to use a seperate email account just to set up the account or can I use the one I always use (for business too)do do this?

If you are not using Facebook and Facebook analytics for targeted marketing, you are short changing yourself.  It is pretty simple to create a separate page and mailbox for your professional persona.  Remember, though, you should change your personal one to something professional contacts will not stumble upon, if you don’t want them to see what you have there.  Facebook is not as private as people think and many businesses will look in the social space for your name befoe doing business with you to check out your reputation.

@cherelleleong  @iamconsulting I used to have two separate accounts as well for personal and business, however as previously mentioned here, it is against FB rules to create two pages for the same person, and if it is detected you FB will delete both accounts without notice.
One way that works for me, is to work on your privacy settings, and create “lists”. Once you create these lists, you are able to determine the settings for the particular list. This includes status updates, photo uploads, and you can even select previous photos or photo albums and determine if the list can see them or not.
Here is a starting point for help with lists:http://www.facebook.com/help/friends/lists
This has worked great for me as I feel the same way that I do not want everyone I work with or customers to see everything about me. I also created a list titled “Mom” because she is now on Facebook and I felt she didn’t need to see all of those photos from when I was “younger” in college, haha.
Hope this helps!

@juleswebb I am with you. Personal is private and personal. I like having my personal profile and my business page.

@iamconsulting @lacducoeur Using a personal profile (your own name or not) for business purposes is agaionst the TOS. FB just deleted the account of one of our members – see this thread. http://www.socialmediaexaminer.com/clubs/facebook/forum/topic/need-help-immediately-facebook-has-disabled-my-personal-page-and-fan-page/

@Jules Webb …completely agree, that is why I have not started a biz page on FB…only when they let me separate accounts completely will I go that way…I do not want pictures of my little grand-babies floating all over the web. It is very hard to promote a biz lately w/o opening all the doors (I kinda like some closed!)

i have this problem  too….  just naturally lots of my  friends on my personal page    are   friends  from the store…. so im  really  restricted  from  getting  too deep into politics or  the new  christians, or  making  fun of   glenn beck , or  swearing,  or   anything    funny  but off kilter…stuff i would naturally    share with  closer  friends….i hate to turn  down a friend  request   with  someone i   know…and i  have  a lot of  friends  who support  the store  so i have to watch it!!!