said 1 year ago:
@jasonreilly Hi Jason
Thanks for posting that article – very interesting! But on to your question…
In my experience, FB ads DO work. But it does come down to how you use them and what for. I understand @nurby ‘s point about targeting but I still think they work well – at least they have for me.
But onto the bigger issue here – I am not surprised GM have pulled out of the FB ads – big business don’t know how to use social networks effectively.
An example of that is how much they have spent: $40 million! ($10 million on the ads themselves and $30 million to ad agencies).
No wonder they cannot get ROI.
The fact that they spent this much in the first place shows that they treated their FB strategy like it was television.
And what comes as even more of a surprise is that their FB page is getting some nice engagement. Why not spend the $30 million you are paying to the ad agencies and spend that getting even more organic engagement?
They are not dropping Facebook ads because the ads don’t work, they are dropping Facebook ads because they don’t know how to make them work.
My 2 cents.