Greetings all

I’ve been approached by a Detroit area not-for-profit with a view to handling their social media.  It’s not something I can take on right now, but I don’t want to leave them hanging so would like to provide them with some recommendation / options.

They have a website that has been in place for several months, but are looking to get their feet wet in social media.  Their area of focus is empowering the Detroit community, providing after schools services, rebuilding houses, providing role models, stay in school programs and job training, and a few other bits and pieces

In Social Media terms, they currently have a youtube account and that’s it.

I have pulled together an outline brief to help the key guy there (a Pastor who is not Social Media savvy by his own admission) know exactly what information he needs to provide to anyone who is interested in doing this, and also to allow him to evaluate recommendations on a like for like basis.

The initial budget is $1000 to set up the social media presence and run it during startup, but thereafter he’s looking for costed proposals for running social media on a monthly basis.  It’s likely that this will start with Facebook and possibly twitter, but they will be open to other options as well.  He has people who are in a position to generate content for the website and that can be used on SM, plus some high profile supporters whose SM presence can potentially be leveraged, so it’s really just a case of agreeing the strategy, setting up the platforms and managing it for an initial brief time period, plus of course developing the proposals for a longer term relationship.

If anybody has credentials or interest in this area, please let me know.  I’m due to get the outline SM brief to him this week and would like to send some options as well.  I’m not posting direct contact details here since the guy needs some help navigating his way through this and I don’t want him barraged with proposals, suggestions or questions that he’s not equipped to process/answer/understand.

If anyone is interested please let me know.  I’ll pass on details and, with his permission, put you in touch.

Happy Holidays to all.

Robin

Thanks for sharing Robin, it sounds very intriguing.

@andrea-vahl Hi Andrea – I’ve had a bit of interest, but would be interested is getting a few contacts from you on this as well.  If you can put me in touch that would be great.  Thanks!

That is a weird coincidence! My experience is in content and inbound marketing so it sounds like that would work well with what they want to do. I could even assist in tweaking content to make it more engaging.

This is my digital bio but I’m happy to send over a CV if that helps: https://www.vizify.com/heidi-thompson

In addition to my business and work experience, I’ve done Hubspot Inbound Marketing University, Jon Morrow’s Guest Blogging course and Copyblogger’s Teaching Sells. I love marketing

@h4baine  I tried your vizify link but got a 404, so perhaps you can send a CV (how delightful to hear it called a CV!).  

I’m sure they could use some help with expressing the content – I know the people involved are experts in their respective fields but whether they can write compellingly is a different matter altogether.

I’m from London, and spent most of my marketing career working for agencies there (Euro RSCG, Ogilvy, Saatchi).  Also worked for Campbrll-Ewald in Detroit in the 90s, primarily on Chevy.  Moved back to Detroit in 2008.

I think my family were the only 4 people that moved into Michigan that year.  We probably quality for some kind of grant!

I’ll PM you my email.